On February 25th 2019, in Ho Chi Minh City, PetroVietnam Oil Corporation (PVOIL) signed agreement with ADT Group Holding for cooperation in advertisement by installing interaction screens at petroleum stations.
According to the agreement, the cooperation will last in 5 years. During the probation period, PVOIL and ADT Group will install interaction screens for advertisement purpose at some of PVOIL petroleum stations. After that, all of petroleum stations of the corporation nationwide will also have the screens installed.
Leaders from both companies agreed basic terms which include space leasing price, advertisement duration on the screens, and customer information sharing...
ADT Group CEO Pham Ngoc Mai Anh said, her company, a pioneer in interaction technology in Vietnam, brought the world’s latest interaction technology to the country and apply in various fields including business, marketing, and communication.
The technology brings customers deeper emotions with wonderful experiences thanks to interaction function from the advertisement screens. Beside benefits both companies will enjoy, by cooperating with PVOIL, ADT Group hopes can develop a new advertisement mode in Vietnam, which is advertisement through touch screens at petroleum stations.
This advertisement form, which has been applied in the world, is popular now and ADT Group sees Vietnam has huge potential for this market.
At the signing ceremony, President and CEO of PVOIL Cao Hoai Duong highly evaluated the creativeness, innovation and the vanguard in advertisement industry ADT Group brought to Vietnam market.
According to CEO Duong, beside developing core businesses through 540 state-owned petroleum stations nationwide and 3,000 authorized petroleum stations, PVOIL is in effort to develop various services at the stations for further incomes. Advertisement exploitation at petroleum stations is one of several strategies that contribute to improve operation effectiveness at the stations.
Though operating in the traditional business, which is petroleum trading, PVOIL has paid much attention in applying new technologies. PVOIL is the first enterprise applying technology of the fourth industry revolution for petroleum retail by launching PVOIL Easy mobile application.
Cooperating with ADT Group using the world and Vietnam’s latest technology for offering advertisement services, PVOIL expects to customers benefits and interesting experiences. Furthermore, PVOIL hope to strengthen its competitiveness in the market with the new service.
The signing ceremony was organized successfully. The cooperation was expected to bring benefits for both companies. The service is a good example for the combination between the tradition and modern.
At the ceremony, leaders of PVOIL and ADT Group expressed their willingness to cooperate with each other in other projects in the future.
Photos of the ceremony: