Having the viewpoint: "Complying with business ethics", PetroVietnam Oil Corporation, a unit of Vietnam Oil and Gas Group, committed to give customers accuracy in term of quantity and quality of petroleum sold... The commitment has produced a special impression on consumers and enhanced loyalty of franchisees, dealers nationwide.
Building foundation for business ethics
Most of enterprises consider "business ethics" as an abstract or unrealistic element. But the fact shows that sustainable development level of business is closely associated with business ethics. Profit growth of enterprises is associated with their commitment level in adopting business ethics.
In the current situation, when counterfeit and poor quality products are gradually charging reputation of the business, business ethics compliance will be key to restore consumers’ confidence and reputation for businesses as well.
With dedication in offering services at petroleum retail outlet system, the corporation has not only affirmed its viewpoint in business but enhanced trust and loyalty in customers.
Nguyen Thanh Loan, head of PVOIL’s petroleum No. 02 under Mekong Petroleum JSC in Mekong Delta’s Can Tho city, said that strict compliance with the right process in every business activities including export - import, taking samples, saving samples ... are important for the store’s existence and development.
“We are committed to ensuring that the quality of petroleum meets Vietnamese standards,” Loan said.
Keeping business ethics is more important than the implementation the five principles of quality assurance PVOIL adopted, according to PVOIL President and CEO Cao Hoai Duong.
At Petroleum Station No. 02, there were a lot of customers waiting to their turn. Nguyen Anh Dung, head Can Tho city’s Department of Education and Training said: “My family trusts and buys petroleum from PVOIL. This store has just been renovated. Service here is very good.
Huynh Thi Nghi, a student at Can Tho University, said she often buys petroleum here since quality and quantity of product is much better than other stores in the city.
In the story PVOIL President & CEO Cao Hoai Duong shared, most of customers buy petroleum with trust. They believe in the seller and buy. Petroleum is put in tanks. They cannot see or check the quality.
Therefore, we have the slogan: "Real petroleum, real liter". It affirms our commitment to customers on product quality and service reputation, especially after incidents related to petroleum quality in Mekong Delta recently, Duong said.
Foundation for loyalty
In the Southwestern region, Nguyen Duy Long, director of Mekong Petroleum JSC, said petroleum stations in the region are facing fierce competition on quality and quantity and PVOIL can completely beat them.
“But there is still unfair competition. We commit to ensure the quality of products and services. This will reinforce the trust of agents for PVOIL. Sales volume of agents and franchisees accounts for 80% of the company's total output,” he said.
Huynh Kim Cuong, representative of Duong Hung Trading Investment Company in Phong Dien district, Can Tho city, said that the company has been cooperating with PVOIL Mekong for eight years. It only takes petroleum from PVOIL despite many other companies offer high commissions.
Being loyal to PVOIL, Duong Hung Company’s leaders feel confident on petroleum quality of PVOIL. “We have been loyal to PVOIL for several years. In addition, PVOIL has very good customer service. There has been no complaint from customers about the quality of petroleum,” Cuong said.
In Hanoi, all of petroleum stations of PVOIL Hanoi have been upgraded and associated with PVOIL board. There has been no complaints from customers about the quantity and quality of products.
Its large agents and corporate customers work in coal and railway industries. PVOIL Hanoi is the first supplier of foreign oil and gas retailing business in Vietnam, with Petrol Co., Ltd. IDEMITSU Q8.
The opinions from customers and enterprises proves that to achieve sustainable success, businesses must build business ethical for their businesses. Complying with business ethics is the foundation for customers' trust, employee loyalty and enhancing the corporate image.